Organic skincare from the Italian countryside

THE HYDRATING MASK - How it Works

Sole Toscana's THE HYDRATING MASK is carefully formulated to give your skin a weekly hydration boost and maximize your hydration the rest of the week.

Why your skin needs hydration

Hydration is one of the most important aspects of healthy skincare as we get older. Factors such as changing hormones, loss of oil glands, and poor skin cell regeneration all contribute to drier skin as we age.

So, no matter your skin type, it NEEDS proper hydration to stay healthy and glowing.

Sole Toscana's THE HYDRATING MASK helps provide this proper hydration in multiple ways...

Preparing your skin to absorb hydration

Your skin needs to be properly prepared to absorb hydrating ingredients. That's why THE HYDRATING MASK gently exfoliates (with recycled, crushed olive leaves) and unclogs pores (with green clay).

The gentle exfoliation removes dead skin cells and flaky skin that may be blocking hydrating ingredients from getting into the skin. Exfoliating also encourages skin cell regeneration.

Purifying ingredients in the mask unclog pores and remove harmful toxins in the skin. This clears the way for deep, penetrating hydration.

By gently exfoliating and purifying, THE HYDRATING MASK properly prepares the skin to absorb hydrating ingredients.

Delivering hydration

At the same time as preparing the skin for hydration, THE HYDRATING MASK delivers hydrating, nourishing, and moisturizing ingredients to the skin:

Sodium Hyaluronate (Naturally derived): Occurs naturally in the skin and is incredibly hydrating. Due to its smaller size, it can penetrate deeply into the skin.
Aloe Vera: Hand-harvested and used within hours, the fresh aloe vera from our farm provides lots of hydration to the skin. The aloe also helps moisturize (lock in the hydration).
Shea Butter: Seals in moisture and enriches skin with Vitamin E.
Jojoba Oil: Provides deeply hydrating and long-lasting moisture without leaving a greasy layer.
Olive Oil: Works well with sodium hyaluronate to deliver even more hydration.

In addition to delivering deep hydration to the skin, these gentle and all-natural ingredients help nourish, protect, soothe, and more.

Maximizing hydration, the rest of the week

Because THE HYDRATING MASK gently exfoliates and purifies, it helps your skin better absorb ingredients from your daily skincare routine the rest of the week.

If you haven't been exfoliating and purifying, you may find that skincare products stop working for you. This is especially true if you use products that are filled with harmful, toxic ingredients.

A simple reset, like what you get with THE HYDRATING MASK, may be what your skin needs.

How to apply The Hydrating Mask

Use 1-2x per week as part of your daily routine:

Start with freshly cleansed skin (use Rosewater Wellspring Cleanser).
Apply mask generously to cover your face and neck area.
Wait 10-15 minutes before removing the mask with lukewarm water.
Gently massage in a circular motion while removing the mask for an exfoliation effect.
Follow with Sole Toscana Neroli Radiance Serum, Espresso Bright Eyes, and Rosehip & Calendula Triple Cream.

Also remember: the combination of ingredients across your skincare products matter...

Too much of the wrong ingredient across your routine may cause irritation and adverse results. Mixing the wrong ingredients across steps in your routine can also cause problems.

But when the right ingredients interact with each other across your routine, you'll be able to maximize results.

This is why we recommend using THE HYDRATING MASK 1-2x a week with the 4-Step Sole Toscana Skincare Set as your daily routine (1-2x/day). They've been carefully formulated to work well with each other and provide maximum benefits.