Organic skincare from the Italian countryside
Organic Skincare: The Truth About Labels and Certifications
In a world filled with skincare products claiming to be "natural" and "organic," how can you tell which ones truly live up to their promises?
The term "organic" is often used loosely, and not all skincare labeled as such is created equal. Understanding what goes into a truly organic product, particularly those certified in the European Union, can help you make informed choices.
In this article, we’ll explore why EU organic certifications, like Natrue, hold more weight and what it means for the products you put on your skin.
What Does 'Organic' Really Mean in Skincare?
"Organic" signifies that a product’s ingredients are grown naturally without synthetic chemicals like pesticides, herbicides, or GMOs. But the reality is that many products labeled as “organic” might only contain a small percentage of organic ingredients, or they may include synthetic additives that aren’t disclosed on the front label.
In the U.S., regulations around the term "organic" are flexible, and rarely enforced in the beauty industry, leading to potential consumer confusion.
For those seeking truly organic skincare, it's important to look beyond the label and understand how certification plays a role in guaranteeing the integrity of the products you use.
EU vs. US Organic Certifications: Why It Matters
The European Union (EU) holds skincare products to a higher standard compared to the U.S.
The EU’s regulatory frameworks demand more transparency and stricter guidelines when it comes to what can be labeled organic. Brands selling skincare in the U.S. can sometimes use terms like "natural" or "organic" without meeting the strict requirements that are enforced in the EU.
This difference in standards means that EU-certified products offer more trust and reliability. They ensure that you’re getting skincare that’s free from synthetic chemicals, harsh preservatives, and unnecessary fillers, making a world of difference for your skin’s health.
What is Sole Toscana's Natrue Certification?
Natrue is one of the most respected third-party certifications for natural and organic cosmetics.
A Natrue certification ensures that a skincare product contains 100% natural and naturally derived ingredients, with at least 95% of the formula sourced from certified organic farming. (See Natrue's "Category 1" criteria here)
Natrue’s strict criteria excludes GMOs, silicones, parabens, synthetic fragrances, petrochemicals, and certain preservatives commonly used in conventional cosmetics. Plus, only naturally occurring water from the ingredients is allowed. (No added water!)
All Sole Toscana products are Natrue-certified, guaranteeing they are safe for both your skin and the environment. This certification offers peace of mind, ensuring your skincare is truly organic and pure.
See our products listed on Natrue's website
Why Organic Ingredients Are Better for Your Skin
Choosing truly organic ingredients means you’re selecting products that nourish your skin without harmful additives.
This is particularly important for mature skin, which can be more sensitive to irritants and allergens. Organic ingredients are not only gentler, but they also retain more of their natural potency, delivering nutrients in their purest and most effective form.
For example, the organic olive oil from our Italian farm that is used in our products, is rich in vitamin E and essential fatty acids, providing deep hydration and enhancing skin elasticity.
Calendula, another key ingredient, offers potent anti-inflammatory benefits, soothing and calming the skin.
We farm and process our ingredients according to strict organic standards to preserve their nutrients, ensuring your skin receives the full benefits. Plus, we even use key ingredients within hours of harvest, delivering the freshest and best results.
How to Make Informed Choices
It’s easy to be swayed by trendy terms and pretty packaging, but informed consumers look for certifications that back up a product’s claims.
Trusted certifications like Natrue set a high bar, ensuring that products are truly organic, ethical, and sustainable. When you choose Sole Toscana, you’re not only prioritizing your skin’s health but also supporting sustainable practices that benefit the planet.
At Sole Toscana, we are proud to uphold these values. Our commitment to truly organic skincare ensures that our products provide the purity and effectiveness your skin deserves, without compromise.
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